There were many great talks from every speaker, I loved them all! See a full listing. My thoughts follow.
We really need to challenge assumptions of how we are doing things. There are some common things like saying 404 when a page can’t be found. Why do we do it? Users could care less, why not give them a nice error.
We are never done. The web is a living, breathing, changing medium. If we ever assume that our project is done, we’re lying to ourselves.
It’s okay to launch at 80%. The web is used to enhancing after a launch. It’s normal, and it’s good to keep making minor revisions.
Mobile is becoming THE Web. 31% of Americans do not have a computer or internet access in their home, but have a smartphone will mobile access and it is their ONLY access to the web. We can’t say “No one would do that on mobile” anymore.
There are some great layout tools coming. View Height, View Width units (vh, vw) as well as ViewMin and ViewMax (vmin, vmax) are new attributes that are coming and will change how we do things.
There is not one input method on the web. With the advent of touch enabled everything, and the recent trend that touch will become a part of the desktop experience, we have to make sure that we are planning to support all input methods. We have to go beyond “does it look good” and make sure that it is good for touch.
Mobile Read/Write. Mobile is not just for consumption. More than half of social network sharing content creation is done on mobile. This trend is not unique to social media, it is happening across the web.
HTML 5 APIs are not the future, they are now. HTML 5 APIs are widely supported now (even IE8), so start using them.
There is a mobile ONLY user. A mobile device is the only internet for many Americans.
Low income/minority users are more likely to be mobile ONLY. 59% of these are low income. In the Black and Hispanic populations, more than half of them do not have broadband. But 50% of them use their mobile for their internet access, and are mobile only.
Make a content strategy. 1. Understand the workflow of the content creator, 2. Have good writing. 3. Your content need to be mobile optimized, because the web is mobile always.
Research your users. It’s not about what someone likes or hates, it’s about the users.
Annoyance is easy, Empathy is hard. You are the reason your users suck, you are in the service industry, serve. You need to map things out for users, they don’t understand. But IT’S YOUR JOB to help them understand.
Don’t be afraid to add emotion and personality. It’s what makes your product/service unique and memorable. Emotion and memory are closely tied.
Mobile First means Web First. Things like Responsive and mobile design aren’t a fad, they are what the internet is becoming.